The Field Study Handbook

The Field Study Handbook - First Edition (Hardcover) 
by Jan Chipchase 
 
The comprehensive how-to, why-to guide to running international field research projects. The Handbook is for anyone that needs to understand users, customers, people across markets, geographies and cultures. 
 
The handbook reveals how to: 
 
- Build and lead trusted multicultural teams, anywhere in the world. 
- Run a field study from pitch to deliverable, initial hypothesis to becoming organisational wisdom. 
- Learn how to read contexts, identify patterns of behaviour, decode cultures, and generate insights that inform and inspire product, brand, strategy, policy, and communications. 
- Pinpoint the difference between local, regional, and globally relevant solutions. 
- Challenge minds, flutter hearts, and make a difference. 
 
ISBN 978-1-939727-07-7 
Condition: good as new 
22 x 27 x 5 cm 
29,000 yen
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15000円The Field Study Handbook本・雑誌・漫画本The Field Study Handbook

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